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Better Together

Commercial for Sparebanken Vest

Fig.01. — Commercial Film

i. Project Background
For this social media and cinema commercial for Sparebanken Vest, we dialed up the character and charm to bring the brand’s unique story to life. Our goal was to spotlight something that sets Sparebanken Vest apart: they don’t just serve customers—they share profits by paying dividends back to them. Beyond that, they’re deeply committed to supporting local families and communities along Norway’s west coast.

Fig.02. — Look after your savings

Fig.03. — Local communities

Client: Sparebanken Vest / Geelmuyden Kiese

Product:
Commercial

Year:
2020

Design, direction, animation, illustration:

Joseph Hodgson

Music:
Sounds Apart

Sound Design:
Ambolt

Designed @:
Racecar

ii. Process & Result
To capture this spirit, we crafted a campaign that’s warm, relatable, and full of personality—reflecting the genuine connection Sparebanken Vest has with its customers and region. Through vibrant visuals and engaging storytelling, and a refined colour palette with focus on their signature red, we aimed to highlight how the bank’s dividends make a real difference in people’s lives, helping communities thrive.

Whether on cinema screens or social media feeds, the commercial invites viewers to see Sparebanken Vest not just as a financial institution, but as a partner invested in the well-being of its community.

Fig.04. — Stages of character design

Fig.04. — Like a jigsaw falling into place

Fig.06. — Big savings!

Fig.07. — Closing shot

Fig.08. — Local bank

Fig.09.-17. — Storyboard frames

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