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iii. Selected Works (2003–2025)

  1. Festspillene i Nord Norge
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  6. Oliasoft Well Planning
  7. Vestre Atlas
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  18. Like Never Before
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  21. BPA Uloba 
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  35. Mammon
  36. Garanti


iv. From The Archives

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Copyright © J.M.H

Oliasoft1 - Well Planning


Set of Information films for oil sotware development firm Oliasoft



Fig.01. — Films 1-3 



i. Project Background
        In a industry of heavyweights and outdated systems, Oliasoft is rewriting the rules. Their cloud-based software for oil well planning, built on open APIs, puts user-friendliness, full automation, and cross-compatibility first — no clunky workarounds, locked-in customers or wasted time. A purpose-built toolkit that covers every stage of well design — faster, smarter, and made for engineers who are done wrestling with yesterday’s tech.



Fig.02. — Automatic calculation updates
Fig.03. — Future proofing operations


Client:
Oliasoft


Product:
Series of Information Films


Year:
2025


Design, direction, animation, illustration:
Joseph Hodgson


Sound Design:
Are Åberg, Åberg Audio


Designed at:
Racecar




ii. Process
        To help tell that story, I created a series of films that made the complex feel simple — without watering it down. Clear, approachable, and packed with the real magic behind the software. Abstract ideas like data flows, modules, and APIs were brought to life through a clean, tactile visual language — easy to grasp, seamless, and flowing, just like the software itself. 

       Every frame was designed to mirror the intuitive, frictionless experience Oliasoft delivers — and to throw a sharp contrast against the clunky legacy systems they’re replacing. Starting from the visual identity developed by Snøhetta Design, I expanded it into a dynamic, motion-based system — modern, bold, and full of the energy that defines Oliasoft’s technology.

        The resulting set of films helped Oliasoft stand out in a crowded market, break through complexity and make their story clear, compelling, and easy to grasp — not just for engineers, but for decision-makers too.


Fig.04. — Open API’s
Fig.05. — Oliasoft modules 
Fig.06. — Seamless integration
Fig.07. — Stylised UI, simplified to clearly communicate
Fig.08. — Freedom! 
Fig.09. — Data flow transition
Fig.10. — Module integration
Fig.11. — Interconnected modules
Fig.12. — Data visualisation

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