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Brakar School Rules

Music video to help kids learn about safety on and around the school bus

Fig.01. — Don’t sweat it!

i. Project Background
Every day, thousands of kids ride the school bus in Buskerud — and every year, a new crew of six-year-olds climbs onboard for the first time. Brakar wanted a fresh, fun way to help them stay safe.

Fig.02. — Make some room

Fig.03. — Bear(ly) dancing?

Client:
Brakar / Log & Co

Product:
Music Video / Information Film

Year:
2024

Design, direction, animation, illustration:

Joseph Hodgson

Music:
John Vinge

Designed @:
Racecar

ii. Process & Result
Working with Los & Co, I helped bring Brakar the Bear to life — a smart, friendly bus driver mascot — along with a cast of animal friends to turn safety tips into catchy, colorful stories. A squirrel who can’t stand still at the stop get’s help to slow down from his friend the sloth. A kangaroo keeps her bus card safely tucked in her pouch. A turtle drops its shell on the floor to make room for others and a zebra finds it’s missing stripe by putting on a seatbelt.

Simple rules, made unforgettable with humor, charm, and characters kids (and parents) actually want to watch. Along with a quirky, super-catchy soundtrack built to stick in young heads — and stand out in social media.

The films and music were designed to go everywhere — on buses, online, and into classrooms — creating a playful, flexible world Brakar can keep growing for years to come.

Fig.04. — Seatbelt stripe

Fig.05. — Oops

Fig.06. — Don’t sweat!

Fig.07. — Good humoured bus driver

Fig.08. — Character gallery

Fig.09. — Back of the bus gang

Fig.10. — Keep it handy

Fig.11. — Show your card

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