NiceMobil


Series of sponsorship films for mobile provider NiceMobil



Fig.01. — It’s good to talk


i. Project Background
        A series of TV sponsor bumpers and online video ads for NiceMobil — all built around their quirky mascot and a splash of brand color. 

       The original brand design came from the talented folks at Bleed Design Studio, giving a bold and minimal foundation to play with.



Fig.02. — Smiley grid
Fig.03. — Remember snake?


Client:
Ice


Product:
Commercial


Year:
2025


Design, direction, animation, illustration:
Joseph Hodgson


Sound Design:
Verdens Sterkeste Mann


Designed @:
Racecar


ii. Project Background
        The message? Super simple. No specific programs, no deep storytelling — just short, snappy spots from 3.75 to 15 seconds long.‍

       With minimal elements and tight runtimes, I focused on turning constraints into creative opportunities — using timing, visual gags, and moments of character to bring the mascot (and the brand) to life.‍The result is a series of mini-scenes that say something about mobile life — all through the eyes of the mascot. 

        The result? Hopefully just what NiceMobil wanted: bold, memorable, a little surreal, and a lot of fun.



Fig.04. — Love stickers
Fig.05. — Don’t all talk at once
Fig.06. — Raining smileys
Fig.07. — Lost in conversation