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Kongsberg Discovery

Ident for the launch of Kongsberg Discovery deep sea initiative.

Fig.01. — From deep space to deep sea

i. Project Background
For Kongsberg’s new program Discovery, I created one in a series of animated idents designed to capture the spirit of exploration at the heart of the brand. Inspired by sonar technology, the concept was simple: turn a fleeting signal into a visual journey.

Fig.02. — Stream of letters

Fig.03. — Converge

Client:
Kongsberg Gruppen / Los & Co

Product:
Promo, Identity

Year:
2024

Design, direction, animation, illustration:

Joseph Hodgson

Sound Design:
Ambolt

Designed @:
Racecar

ii. Process & Result
The film begins beneath the surface—deep, dark, and with a sense of wonder. Gradually, abstract letterforms emerge, moving like a shoal of small autonomous vehicles. As they shift and respond to scanning pulses, the characters converge to reveal the Discovery logo.

The goal was to evoke a sense of search and revelation, mirroring the program’s role in mapping the unknown. With subtle references to marine tech and movement, the ident brings together precision, depth, and a quiet sense of wonder.

Fig.04. — The search begins

Fig.05. — A shoal of letters

Fig.06. — From the deep

Fig.07. — A Discovery is made

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