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SEO Healthcare

Information film for Helsedirektoratet to help

Fig.01. — User focused

i. Project Background
In this information film for the Norwegian health department I help communicate a complex scheme by highlighting the benefits and increase understanding of the SIO national healthcare organisation project.

Fig.02. — From chaos...

Fig.03. — ...to order

Client:
Helsedirektoratet

Product:
Information Film

Year:
2020

Design, direction, animation, illustration:

Joseph Hodgson

Music:
Sounds Apart

Sound Design:
Ambolt

Designed @:
Racecar

ii. Process & Result
The project aims to create equality in care services and treatment on a national scale, through state financing of care services. The challenge was to clearly communicate this complex and ambitious project in a concise and precise film.

Helsedirektoratet had a wealth of information on the project — presentations with hundreds of slides lasting well over an hour when presented. They had struggled to structure and consolidate the key points of the scheme into a managable amount of information.

I choose to adopt the county shield for it's simplicity, and as an easily recognizable symbol that could both transform and be rearranged to illustrate and underline key parts of the script. A bold and bright color palette helps keep the tone light and fresh throughout.

The resulting film greatly aided Helsedirektoratet in introducing this complex scheme in a clear, effective and informative manner in under two minutes, without overwhelming their audience with too much information.

Fig.04. — Parliment representation

Fig.05. — User centered approach

Fig.06. — Individual treatment for each individual

Fig.07. — User focused

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