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Frantz Express

Light-hearted & quirky commercial for media bureau Frantz Express

Fig.01. — Who, me?

i. Project Background
When the team at media bureau Frantz came to us with their new online service—Frantz Express—I was brought in to help turn it into something visual, vibrant, and full of personality. The brief was open, the tone was fresh, and the style leaned heavily into playful illustration and smart design.

Fig.02. — Finding the right candidate

Fig.03. — The perfect résumé

Client:
Frantz / Heisholt Inc.

Product:
Commercial

Year:
2021

Design, direction, animation, illustration:

Joseph Hodgson

Sound Design:
Ambolt

Designed @:
Racecar

ii. Process & Result
I had a blast creating a cast of friendly, functional characters to guide users through the concept. The goal was to keep things clear and light, while also making the experience feel thoughtful and crafted. Every motion was designed to add clarity, charm, and a little surprise along the way.

Character-led storytelling, smart design, and just the right dose of personality made the film both approachable and memorable—giving Frantz a face to match their voice.

Fig.04. — Guess who?

Fig.05. — A little guidance...

Fig.06. — Make a plan

Fig.07. — Your local guide

Fig.08. — The usual suspects?

Fig.09. — Yes, you!

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