i. Navigate

ii. Thoughts...

iii. Selected Works (2003–2025)

iv. From The Archives

Thank You Mills

A commercial from TV2 to thank advertisers for making commercials.

Fig.01. — Pause ||

i. Project Background
Some of the advertisers that helped keep work flowing throughout the Covid-19 pandemic are celebrated in this commercial for TV2's 'Thank You' campaign.

Fig.02. — Climb that mountain!

Fig.03. — Somthiing fishy?

Client:
TV2 / Heisholdt

Product:
Commercial

Year:
2022

Design, direction, animation, illustration:

Joseph Hodgson

Sound Design:
Ekko Agency

Designed @:
Racecar

ii. Process & Result
I helped Heisholt Inc realise their concept of a 'commercial break within the commercial break' by creating this unique spot that seamlessly take over the commercial to celebrate and thank the advertiser for keeping a whole chain of industries and people in work through challenging times.

Mills was the advertiser in question and their commercial was for their famous kaviar. With this in mind I built the whole commercial around a spherical form to represcent both kaviar itself and give a fluid, bubble like reference to the sea. The result is a seamless, elegant journey over mountains, underwater and through a sea of spheres.

Fig.04. — The ripple effect

Fig.05. — Bubbles

Fig.06. — With love, from TV2

Fig.07. — ...and back to the commercial

Previous Project

Next Project