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Copyright © J.M.H

 TV3 Rebrand


Channel rebrand for one of Norway’s most watched TV channels TV3



Fig.01. — Take a look inside... 



i. Project Background
        Rebranding a national television channel is no small task — and this one for Norwegian broadcaster TV3 was one of the most extensive projects I’ve been part of.

        The goal was clear: a bold, contemporary refresh that could unify all on- and off-screen graphics into one cohesive system. But the path to get there involved navigating a complex landscape — from hardware and software limitations tied to broadcast infrastructure, to coordinating across teams in Oslo and London, to producing a high volume of deliverables that could flex across countless formats and platforms.


Fig.02. — Housing great content 
Fig.03. — Logo reveal 


Client:
TV3


Product:
Channel branding


Year:
2017


Design, direction, animation, illustration:
Joseph Hodgson


Sound Design:
Blikkstille


Music:
Universal


Designed at:
Racecar


Awards:
Gold winner for best identity and branding at Visuelt 2018



ii. Process
        I began by refining the existing logo, stripping it back to a sharper, more modern mark while keeping the heart of the brand intact. That shape became the anchor for a full design system — built around clean geometric forms, a tight but adaptable color palette, and a clear motion language. The identity needed to be distinctive, but also resilient: something that could hold up under heavy use without ever feeling flat or repetitive.

        Beyond design and animation, the job involved creating detailed style guides, rollout plans, and training materials to help the client’s in-house teams implement the new look smoothly and consistently. Everything was designed with long-term usability in mind — not just how it looked on day one, but how it would perform across seasons, shows, and shifting content.

       A big project, with a lot of moving parts — but grounded in one core idea: simplicity and consistency at scale where content is king!


iii. Priase for TV3 branding
  •                    “It's great to see the artists behind this identity manage to tighten up an otherwise conservative and flashy genre into something this clean and refined. The identity feels thoroughly crafted – not just in form and color, but also in its fluid motion. A trend we hope to see more of in this segment.”

  •         — Visuelt Jury


Fig.04. — Promo 
Fig.05. — Sneak peek 
Fig.06. — Coming up... 
Fig.07. — Next! 
Fig.08. — Loaded with ideas 
Fig.09. — Can we make the logo bigger... 
Fig.10. — Up next menu 
Fig.11. — Promo example 
Fig.12. — Bug and super system 
Fig.13. — Promo full-screen example 

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