i. Navigate

  1. About
  2. Project Index
  3. Contact


ii. Thoughts...

  1. The Art of Design
  2. Why Motion?
  3. Ten Commandments


iii. Selected Works (2003–2025)

  1. Festspillene i Nord Norge
  2. Oliasoft Forecast
  3. Veni Energy
  4. NiceMobil™
  5. GGGGG...
  6. Oliasoft Well Planning
  7. Vestre Atlas
  8. Aschehoug
  9. A Void
  10. Antibiotic Resistance
  11. Kiss — A Love Story
  12. Elaway Charging
  13. Brakar School Rules
  14. Positive Mental Health
  15. GNEIS Climbing
  16. Healthy Data
  17. Kongsberg Discovery
  18. Like Never Before
  19. Thank You Mills
  20. Slogan Story
  21. BPA Uloba 
  22. Pure Hydrogen
  23. SEO Healthcare
  24. Better Together
  25. Norwegian Elections
  26. Vestre Parklets 2.0
  27. Handball EM I/II
  28. Minibank
  29. Future Knowledge
  30. S•Banken
  31. Frantz Express
  32. TV3 Rebrand
  33. Beatles
  34. På Hjul med Dag Otto
  35. Mammon
  36. Garanti


iv. From The Archives

  1. Koht På Jobben
  2. Landeplage
  3. Typisk Norsk









Copyright © J.M.H

Oliasoft2 - Forecast


Information films for oil well planning sotware Oliasoft Forecast



Fig.01. — Work smarter, not harder



i. Project Background
        In a industry of heavyweights and outdated systems, Oliasoft is rewriting the rules. Their cloud-based software for oil well planning, built on open APIs, puts user-friendliness, full automation, and cross-compatibility first — no clunky workarounds, locked-in customers or wasted time. A purpose-built toolkit that covers every stage of well design — faster, smarter, and made for engineers who are done wrestling with yesterday’s tech.



Fig.02. — Smart & seamless
Fig.03. — Data visualisation


Client:
Oliasoft


Product:
Commercial


Year:
2024


Design, direction, animation, illustration:
Joseph Hodgson


Sound Design:
Are Åberg, Åberg Audio


Designed at:
Racecar


Awards:
Gold winner for Best Information Film at Visuelt Design Competition 2025



ii. Process
        To help tell that story, I created a series of films that made the complex feel simple — without watering it down. Clear, approachable, and packed with the real magic behind the software. Abstract ideas like data flows, modules, and APIs were brought to life through a clean, tactile visual language — easy to grasp, seamless, and flowing, just like the software itself. 

       Every frame was designed to mirror the intuitive, frictionless experience Oliasoft delivers — and to throw a sharp contrast against the clunky legacy systems they’re replacing. Starting from the visual identity developed by Snøhetta Design, I expanded it into a dynamic, motion-based system — modern, bold, and full of the energy that defines Oliasoft’s technology.

        The resulting set of films helped Oliasoft stand out in a crowded market, break through complexity and make their story clear, compelling, and easy to grasp — not just for engineers, but for decision-makers too.


iii. Praise for the film
  •                    “A unique and warm color palette sets this apart from typical infographic films... seamless transitions present a vast technical topic in a digestible way. An expansive universe brought to life through simple geometric forms and captivating abstraction.”
       — Visuelt Jury


Fig.04. — Seamless integration
Fig.05. — Intricate planning
Fig.06. — Countless innovations
Fig.07. — Smart analysis
Fig.08. — Seamless data flow
Fig.09. — Real-time cost estimates

Previous Project