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Typisk Norsk

Title sequence for Petter Skjerven’s beloved show about all things Norwegian

Fig.01. — (Stereo)typically Norwegian

i. Project Background
Typisk Norsk was my first project after moving from England to Norway — a title sequence for NRK’s entertaining and informative series about language, quirks, and communication, hosted by Petter Schjerven. The show explored everything from linguistics to cultural clichés, so I took the opportunity to make a piece that was, in many ways, my own response to what I observed as being — for better or worse — (stereo)typically Norwegian.

Fig.02. — Sunday papers

Fig.03. — Cabin life

Client:
Dropout, Rubicon TV, NRK

Product:
Title sequence, TV

Year:
2004

Design, direction, animation:

Joseph Hodgson

Alt. Music & Sound Design:
Bonsak Schieldrop

Designed @:
Racecar

Awards:
Gold award for Best Title Sequence at Visuelt Design Competition

ii. Process & Result
After years immersed in the polished intensity of the London design scene, I wanted to do something that deliberately stripped things back. No flashy plugins, no elaborate effects — just pure graphic composition using the simplest of tools: position, scale, rotation. A minimal, almost anti-design approach that relied on rhythm, structure, and wit rather than spectacle.

This project will always have a special place in my heart. Not just because it marked a time of personal change, but because it reminded me that simplicity — when done with purpose — can be both refreshing and distinctive.

Fig.04. — Indide out?

Fig.05. — Cosy corner

Fig.06. — This n’ that

Fig.07. — Family tree

Fig.08. — The pipe rack

Fig.09. — Read all about it!

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