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S^•Banken

Launch film for Skandiabanken’s transition to S^•Banken

Fig.01. — You’re Welcome

i. Project Background
To mark the transformation from Skandiabanken to Sbanken, we brought Bleed’s elegant redesign to life with a fluid launch animation. Built on simplicity and clarity, the piece visualizes change in a smart, smooth and effective way – staying true to the new brand’s refined identity.

Fig.02. — Smoothly does it!
Fig.03. — Reasons to celebrate

Client:
SBanken / Bleed

Product:
Launch Film, Commercial

Year:
2017

Design, direction, animation, illustration:
Joseph Hodgson

Sound Design:
Sagveien Resort

Script: Heisholdt Inc.

Designed at:
Racecar

ii. Process
Staying true to the sparse design aesthetic, we let the logo dot become the hero – the driver of all animation and the source of motion. Simple, elegant, confident, expressive, and decisive in its movements.

‘Simple’ in design should never be confused with easy. In fact, it’s often harder when there’s less to hide behind. Fewer elements mean every motion counts—making this project an animator’s dream. Careful attention was given to finesse and smooth every animation curve, aiming for a seamless, fluid experience that mirrors exactly what Sbanken intends to offer through its services and brand.

In addition, the omission of any music was a purposful choice to mirror the stripped back feel of the film and stand out in commercial breaks. A quiet transformation, told with clarity and flow.

Fig.04. — Set in motion

Fig.05. — From the smallest detail

Fig.06. — Mobile first

Fig.07. — Happiness guaranteed

Fig.01. — Welcome back!

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S•Banken

Fig.02. — Smoothly does it!Fig.03. — Reasons to celebrate

S^•Banken

Fig.02. — Smoothly does it!
Fig.03. — Reasons to celebrate