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iii. Selected Works (2003–2025)

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  27. Handball EM I/II
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  35. Mammon
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iv. From The Archives

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Copyright © J.M.H

Handball EM I/II


Promo to promote TV3’s coverage of the Handball EM
Fig.01. — Losing is not an option! 


i. Project Background
       For the European Handball Championships in Paris, I led and directed the update and reimagining of my original promo for TV3. Building on the bold energy of the first film, I wanted to take things up a notch—more drama, more intensity, more guts, more glory!



Fig.02. — Poised to win 
Fig.03. — Goal! 



Client:
TV3


Product:
Promo


Year:
2019


Design, direction, animation:
Joseph Hodgson
Filming:
SEES media

DOP:
Per Janus Böhme

Music:
Universal


Sound Design:
Ambolt


Designed @:
Racecar


ii. Process & Result
        Sport promos can easily fall into the trap of being generic or formulaiac. I wanted to go against the grain and create a spot that would stand out and reflect the drama, determination and grit of a final battle. Stylistically graded in gritty black and white, in an epic arena for an unforgettable battle.

        With just a single, tightly planned shoot day and a portable greenscreen studio, we captured everything we needed to bring the concept to life. The rest was a blend of live action, 3D, 2D, compositing—and a healthy dose of smoke, fire, dust and sparks. A true mixed-media production, designed to capture the passion, and high-stakes drama of championship handball.

        The result stayed true to the spirit of its predecessor while pushing the visuals further—dynamic, cinematic, and full of punch, passion, drama and determination.


Fig.04. — The epic pass 
Fig.05. — Charge!
Fig.06. — In the back of the net 
Fig.07. — Triumphant 
Fig.08. — Let the battle begin 

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