i. Navigate

  1. About
  2. Project Index
  3. Contact


ii. Thoughts...

  1. The Art of Design
  2. Why Motion?
  3. Ten Commandments


iii. Selected Works (2003–2025)

  1. Festspillene i Nord Norge
  2. Oliasoft Forecast
  3. Veni Energy
  4. NiceMobil™
  5. GGGGG...
  6. Oliasoft Well Planning
  7. Vestre Atlas
  8. Aschehoug
  9. A Void
  10. Antibiotic Resistance
  11. Kiss — A Love Story
  12. Elaway Charging
  13. Brakar School Rules
  14. Positive Mental Health
  15. GNEIS Climbing
  16. Healthy Data
  17. Kongsberg Discovery
  18. Like Never Before
  19. Thank You Mills
  20. Slogan Story
  21. BPA Uloba 
  22. Pure Hydrogen
  23. SEO Healthcare
  24. Better Together
  25. Norwegian Elections
  26. Vestre Parklets 2.0
  27. Handball EM I/II
  28. Minibank
  29. Future Knowledge
  30. S•Banken
  31. Frantz Express
  32. TV3 Rebrand
  33. Beatles
  34. På Hjul med Dag Otto
  35. Mammon
  36. Garanti


iv. From The Archives

  1. Koht På Jobben
  2. Landeplage
  3. Typisk Norsk









Copyright © J.M.H

Handball EM I/II


Promo to promote TV3’s coverage of the Handball EM
Fig.01. — Losing is not an option! 


i. Project Background
       For the European Handball Championships in Paris, I designed and directed the update and reimagining of my original promo for TV3. Building on the bold energy of the first film, I wanted to take things up a notch: more drama, more intensity, more guts, more glory!



Fig.02. — Poised to win 
Fig.03. — Goal! 



Client:
TV3


Product:
Promo


Year:
2019


Design, direction, animation:
Joseph Hodgson
Filming:
SEES media

DOP:
Per Janus Böhme

Music:
Universal


Sound Design:
Ambolt


Designed @:
Racecar


ii. Process & Result
        Sport promos can easily fall into the trap of being generic or formulaiac. I wanted to go against the grain and create a spot that would stand out and reflect the drama, determination and grit of a final battle. Stylistically graded in gritty black and white, in an epic arena for an unforgettable battle.

       With just a single, tightly planned shoot day and a portable greenscreen studio, we captured everything we needed to bring the concept to life. The rest was a blend of live action, 3D, 2D, compositing and a healthy dose of smoke, fire, dust and sparks. A true mixed-media production, designed to capture the passion, and high-stakes drama of championship handball.

       The result stayed true to the spirit of its predecessor while pushing the visuals further. Dynamic, cinematic, and full of punch, passion, drama and determination.


Fig.04. — The epic pass 
Fig.05. — Charge!
Fig.06. — In the back of the net 
Fig.07. — Triumphant 
Fig.08. — Let the battle begin 

Previous Project