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ii. Thoughts...

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iii. Selected Works (2003–2025)

  1. Festspillene i Nord Norge
  2. Oliasoft Forecast
  3. Veni Energy
  4. NiceMobil™
  5. GGGGG...
  6. Oliasoft Well Planning
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  16. Healthy Data
  17. Kongsberg Discovery
  18. Like Never Before
  19. Thank You Mills
  20. Slogan Story
  21. BPA Uloba 
  22. Pure Hydrogen
  23. SEO Healthcare
  24. Better Together
  25. Norwegian Elections
  26. Vestre Parklets 2.0
  27. Handball EM I/II
  28. Minibank
  29. Future Knowledge
  30. S•Banken
  31. Frantz Express
  32. TV3 Rebrand
  33. Beatles
  34. På Hjul med Dag Otto
  35. Mammon
  36. Garanti


iv. From The Archives

  1. Koht På Jobben
  2. Landeplage
  3. Typisk Norsk









Copyright © J.M.H

GGGGG (aka 5G)


Commercial for Ice to explain the benefits of 5G
Fig.01. — Ice 5G infomercial 


i. Project Background
        5G is finally here! But what is it really? ...and more to the point, what's in it for me? In this online info film for Ice, I helped break down the complexities of 5G, showing how it’s set to improve our daily lives in simple, relatable terms.


Fig.02. — Time travel!? 
Fig.03. — More of everything



Client:
Ice


Product:
Commercial


Year:
2025


Design, direction, animation, illustration:
Joseph Hodgson


Sound Design:
Verdens Sterkeste Mann


Designed @:
Racecar


ii. Process & Result
        ‘What do time travel, flying cars and remote brain surgery have to do with 5G?’ — very little as it turns out!

        I was responsible for everything from concept and direction to design, storyboard, and animation. The goal was to make a technical subject feel approachable and engaging, using humor to keep things light without oversimplifying. I kept the visuals playful and clear, staying true to Ice’s bold, straightforward brand identity.

        Ice were thrilled with how the tone hit just the right note—informative yet fun, and perfectly suited to their audience. The result is a piece that makes 5G feel accessible and relevant, communicating its benefits in a way people can really relate to. Simple, smart, and a little bit of personality goes a long way.

Fig.04. — Relatable 5G benefits 
Fig.05. — 5G infrostructure 
Fig.06. — So what is it? 
Fig.07. — Like 4G, but better! 
Fig.08. — More of what you want... 
Fig.09. — Less of what you don’t! 





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