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Like Never Before

Identity and graphic system for conference by Pfizer

Fig.01. — Title sequence for Pfizer conference

i. Project Background
I was happy to help friends at Flow Works create and brand an event for Pfizer that promotes creativity through collaboration, fosters innovation, and focuses on future potential.

Fig.02. — Transform

Fig.03. — Big and bold

Client:
Flow Works / Pfizer

Product:
Event graphics

Year:
2025

Design, direction, animation, illustration:

Joseph Hodgson

Music:
Sounds Apart

Produced @:
Racecar

ii. Process & Result
I developed a series of films that were bold, bright, fun, and attention-grabbing, avoiding the typical corporate look of large pharmaceutical companies. Aiming to invigorate the brand and set the tone for the event with a simple, text-based approach that was both efficient and effective in communicating the message.

As part of the project, I created titles, promotional materials, onscreen graphics, and identity for Pfizer's three-day seminar for employees - ‘Like Never Before’. I incorporated part of the existing identity created for Pfizer Italy, including logo, font, and color palette to maintain brand consistency. Focus was on clear communication and effective branding to help Pfizer achieve its goals for the seminar.

Fig.04. — Eye catching

Fig.05. — Endless innovation

Fig.06. — Template ready

Fig.07. — Capsule

Fig.10. — Wallpaper

Fig.09. — From chaos to collaboration

Fig.10. — Fun too!

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