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Vestre Parklets 2.0

Product launch film for Vestre’s modular outdoor furniture Parklkets 2.0

Fig.01. — Modular design: Endless possibilities

i. Project Background
Following up on my earlier work for Vestre’s Atlas system, I created a product presentation film for Parklets 2.0—a modular urban flooring concept designed to reclaim street space for people and plants.

Fig.02. — Details

Fig.03. — Meets a multitude of neds

Client:
Vestre

Product:
Promo / Product launch film

Year:
2021

Design, direction, animation, illustration:

Joseph Hodgson

Music:
Sounds Apart

Designed @:
Racecar

ii. Process & Result
The film continues the visual language we established with Atlas, blending precision with playfulness to reflect Vestre’s forward-thinking approach to urban design. My focus was on showcasing the flexibility of the system—how Parklets can be configured in endless ways to extend pavements, green up city blocks, and create vibrant spaces in otherwise congested environments.

From gridlocked grey to community-friendly green, the film visualizes the transformation in clear, elegant steps. Modular elements slot into place, shifting the narrative from traffic to togetherness. As always with Vestre, it's about more than just designing furniture—it's about designing better cities.

Fig.04. — Clean lines, fresh colours

Fig.05. — More green spaces

Fig.06. — Urban relaxation

Fig.07. — Arrange and rearrange

Fig.08. — Less cars, more pedestrians!

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