i. Navigate

  1. About
  2. Project Index
  3. Contact


ii. Thoughts...

  1. The Art of Design
  2. Why Motion?
  3. Ten Commandments


iii. Selected Works (2003–2025)

  1. Festspillene i Nord Norge
  2. Oliasoft Forecast
  3. Veni Energy
  4. NiceMobil™
  5. GGGGG...
  6. Oliasoft Well Planning
  7. Vestre Atlas
  8. Aschehoug
  9. A Void
  10. Antibiotic Resistance
  11. Kiss — A Love Story
  12. Elaway Charging
  13. Brakar School Rules
  14. Positive Mental Health
  15. GNEIS Climbing
  16. Healthy Data
  17. Kongsberg Discovery
  18. Like Never Before
  19. Thank You Mills
  20. Slogan Story
  21. BPA Uloba 
  22. Pure Hydrogen
  23. SEO Healthcare
  24. Better Together
  25. Norwegian Elections
  26. Vestre Parklets 2.0
  27. Handball EM I/II
  28. Minibank
  29. Future Knowledge
  30. S•Banken
  31. Frantz Express
  32. TV3 Rebrand
  33. Beatles
  34. På Hjul med Dag Otto
  35. Mammon
  36. Garanti


iv. From The Archives

  1. Koht På Jobben
  2. Landeplage
  3. Typisk Norsk









Copyright © J.M.H

Minibank


Commercial for S•Bankens mobile banking app for kids


Fig.01. — Let’s go! 


i. Project Background
        For this playful spot for Sbanken, I helped bring Minibank—their new app for sending pocket money—to life through the eyes of Ida, a determined kid on a mission.


Fig.02. — Curiosity killed the cat?
Fig.03. — There’s an app for that! 



Client:
S•Banken / Bleed


Product:
Commercial


Year:
2019


Design, direction, animation:
Joseph Hodgson

Illustration:
Jon Arne Berg & Joseph Hodgson


Sound Design:
Sagveien Resort


Designed @:
Racecar


Award:
Nominated as best commercial at Visuelt 2019


ii. Process & Result
       My role was to animate and direct her wild ride through an obstacle course of household hazards: cats, siblings, and one very enthusiastic vacuum cleaner.

        The goal was to capture the joy and independence the app gives kids, while keeping the tone fun and chaotic in all the right ways. Ida’s world is full of character and energy, and bringing that to life meant keeping things fluid, dynamic and fun, with a touch of humour.

        Bad news for the cat—but great news for anyone trying to teach kids the value of a digital krone.


Fig.04. — Pocket money hunt 
Fig.05. — Under and over 
Fig.06. — Almost done... 
Fig.07. — Ah ha! 

Previous Project